In 1896 the American Architect Louis Sullivan wrote "Form ever follows function." This phrase was initially aimed at architecture but has continued to resonate in all aspects of design. Good construction will be wasted if the initial design does not base itself on solid principles. Success in website design is no different. Every website must be built to achieve a single goal. The completed design should be engaging, easy to use and lead visitors down a path toward this goal.
Optime Productions is a web and mobile design studio located in the Philadelphia area. Founded by Bryan D. Nord in 2001, Optime Productions has continually provided intelligent e-business solutions for an evolving business world. Services include design, web and mobile site development, web traffic analysis, website optimization, landing page optimization and consulting.
The web is a medium unlike any other in history. Unlike video or print, websites have the ability to evolve and change with immediate impact. Thus, web design is an ongoing process. It is process in which we must continually review analytics, design forward thinking solutions and deliver these new design strategies to our target audience - only to have the process repeat itself.